Our new notebooks range has arrived and it’s our most vibrant and stylish yet! For this collection we’ve embraced colour, design and usability to produce 4 highly desirable and collectible notebooks all ready for you to create your own book.
Our Head of Design, Jeff Clark, tells us how the new range is both a departure and an evolution of our Designed by Foyles series.
Our previous two collections were very book oriented in design, both featured the books stacks design we use across our own brand products, such as our tote bag. We’ve played a lot with this design over the years and wanted to push the design further, look for a new angle, find something a little bit different that reflected both our heritage and a contemporary feel.
Our Gifts and Stationery Buyer, Abel, was feeling nostalgic, and this led to looking back at a lot of Edwardian and Art Deco prints. Whilst these didn’t feel exactly right for the look we were going for, some elements did find their way into the final designs. The marbling often found on the endpapers of books during the period had a definite influence on the almost psychedelic endpapers of our notebooks, and the colours of the period were another key piece of the design. The geometric designs prevalent in Art Deco, too, sparked an idea that turned out to be pivotal.
Keeping the book theme was important, but this time we wanted it to be more playful and abstract, opening up the book motif. The geometric shapes of the Art Deco period helped deconstruct the idea of the book, and so we see rolls of paper, book ends, opened books, and ripples of pages in the design. The idea of ripples works beautifully in the context of notebooks, symbolising the working out and flowing of ideas.
There are four distinct colours this time; they link together across the range with echoing base and accent colours and motif flourishes. The finish was very important. Previously, we’ve worked with hardback, paperback and linen finish. This time around we’ve used a smooth soft touch cover to complement the statement flat base colours. It adds a tactile element and makes the notebook a lovely thing to hold. The foil motif on the front and spine is another little flourish, as is the toning ribbon marker. The whole set looks great together.
Find out more about our Designed By Foyles notebooks here.