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Nudge: Improving Decisions About Health, Wealth and Happiness

Nudge: Improving Decisions About Health, Wealth and Happiness

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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

Health & WellbeingHealth & PsychologyPopular psychologyReference & ResearchResearch & information: generalDecision theory: general Publisher: Penguin Books Ltd Publication Date: 05/03/2009 ISBN-13: 9780141040011  Details: Type: Paperback Format: Books
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Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

More books by Richard H. Thaler

More books by Cass R. Sunstein

Customer Reviews

Wonderful Book it disclose how decisions should be made in our daily life, worth to recommend it to all of you.

- 23/03/2012
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