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How Soon is Now

How Soon is Now

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"If you look at all the people involved - Ivo, Tony Wilson, McGee, Geoff Travis, myself - nobody had a clue about running a record company, and that was the best thing about it". (Daniel Miller, Mute Records). Richard King's "How Soon Is Now?" is a landmark survey of the record labels that make up the backbone of the independent music industry and the hugely inspirational, eccentric, impulsive and visionary figures who created them. One of the most tangible aftershocks of punk was its urgency to prompt individuals into action. Document your reality: do it yourself. From this, a generation was inspired and, with often zero financial planning or business sense, in bedrooms, garages and sheds, labels such as Factory, Rough Trade, Mute, 4AD, Beggars Banquet, Warp, Creation and Domino began, shifting the musical landscape and trading on an ethos and identity no brand consultant would now dare dream of. Musicians were encouraged to do whatever the hell they wanted and damn the consequences. From humble beginnings, some of our most influential artists were allowed to thrive: Orange Juice, New Order, Cocteau Twins, Depeche Mode, Happy Mondays, The Smiths, Sonic Youth, Primal Scream, My Bloody Valentine, Aphex Twin, Autechre, Teenage Fanclub, Broadcast, The White Stripes, Franz Ferdinand, and Arctic Monkeys, to name but a handful. This is the story, set to an incredible soundtrack, of the enormous scale of the passions, the size of the egos, and the true extent of the madness of the mavericks who had the vision and bloody-mindedness to turn the music world on its head.

BusinessIndustry & industrial studiesMedia, information & communication industriesMusic industryMusic & DanceMusic BooksMusic: styles & genresPunk, New Wave & Indie Publisher: Faber and Faber Publication Date: 01/04/2012 ISBN-13: 9780571243907  Details: Type: Paperback Format: Books
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Richard King was born in Newport, Gwent. He has worked at the heart of the independent music industry for nearly twenty years. He is the co-editor of Loops, an occasional journal of long-form music writing published jointly by Faber and Domino Records. He has contributed to the Guardian, the Observer and many other publications. He lives with his family in Powys. This is his first book.

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