Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It
Foyalty 117
Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It (Paperback)
Order now for Free delivery in the UK for orders over £10 or choose Express Delivery to receive in 2 business days. More on delivery...
Order Options
List Price
Online Price
Save
Availability
Delivery:

To home, business or free to our stores. Click for more info.

List Price: £20.00
Online Price: £14.60
Save: 27%
Despatched in 2 business days.
Click & Collect:

Order now to collect from 11am today. In stock items only. Click for more info.

List Price: £20.00
Online Price: £20.00
Save:  
Stores - out of stock
 

Product Synopsis

Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40 per cent of his client's businesses are unprofitable. We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm's-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges. "Islands of Profit in a Sea of Red Ink" tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to overcome them.

This book gives you the roadmap and tools you'll need to be a highly effective manager in a new era of business.

BusinessBusiness & management Publisher: Penguin Books Ltd Publication Date: 04/11/2010 ISBN-13: 9780670919567  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

More books by Jonathan L.S. Byrnes

Leave Review

Delivery

Please note for the New & Used Marketplace different terms and conditions apply.

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location1st BookEach additional bookAverage Delivery Time
UK Second ClassAvailable free for orders over £10* or £2.50Available free for orders over £10* or £1.003-7 Days
UK First Class£4.50£1.001-2 Days
UK Courier£7.00£1.001-2 Days
Western Europe** Courier£17.00£3.002-3 Days
Western Europe** Airmail£5.00£1.504-14 Days
USA / Canada Courier£20.00£3.002-4 Days
USA / Canada Airmail£7.00£3.004-14 Days
Rest of World Courier£22.50£3.003-6 Days
Rest of World Airmail£8.00£3.007-21 Days

* Available free for orders over £10 = When offered a delivery preference choose 'For Cheapest Postage' for our freepost in the UK offer. This is not available on the 'For Faster Delivery' option.

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Who Says Elephants Can't Dance?: How ...
(Paperback)
Louis Gerstner
 
£9.99
£7.29
27%
International Dimensions of...
(Paperback)
Nancy J. Adler; Allison Gundersen
 
£59.00
£59.00
 
Family Business
(Paperback)
Ernesto Poza
 
£61.00
£44.53
27%
Fundamentals of Business Statistics
(Mixed Media Product)
David Anderson; Dennis Sweeney; ...
 
£57.11
£41.69
27%
Latest Blog
The noir prophet returns
27/11/2014

George Hamilton-Jones, from our Charing Cross Road shop, celebrates the return of William Gibson with The Peripheral, which should delight fans of his early futuristic works, such as Neuromancer.

GUEST BLOG: Behind the magic
21/11/2014

Rob Ryan reveals how he put together his stunning paper-cut and screen-printed illustrations to create his latest book, The Kingdom Revealed.

GUEST BLOG: Why does the Ukraine crisis matter to the West?
19/11/2014

Andrew Wilson, author of Ukraine Crisis: What It Means for the West, highlights the issues that matter about the Kiev Uprising and Russia's response.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd