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Belching Out the Devil: Global Adventures with Coca-Cola
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Belching Out the Devil: Global Adventures with Coca-Cola (Paperback)
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Product Synopsis

Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more...Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands.

Business >> Industry & industrial studies >> Manufacturing industries >> Food manufacturing & related industriesFood & Drink >> Beverages >> Non-alcoholic beveragesPhilosophy, Psychology & Social Sciences >> Cultural Studies >> Popular culture Publisher: Ebury Press Publication Date: 02/07/2009 ISBN-13: 9780091927042  Details: Type: Paperback Format: Books
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