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To Sell is Human: The Surprising ...
Daniel H. Pink
 
Relying on science, the author shows that sales isn't what it used to be. He provides a set of tools, tips, and exercises for succeeding on this new terrain -...
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Blockbusters: Why Big Hits - and Big...
Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies...
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Contagious: How to Build Word of ...
Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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I Spend, Therefore I am: The True ...
Philip Roscoe
 
Investigating the worlds of work, shopping, healthcare, house-buying, online dating, politics and daily life, this book exposes the true cost of economic thinking, points the way to some compelling alternatives...
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Jony Ive: The Genius Behind Apple's...
Leander Kahney
 
In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in...
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Creativity, Inc.: Overcoming the...
Ed Catmull
 
Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely...
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Making it Happen: Fred Goodwin, RBS...
Iain Martin
 
An explosive, controversial account of the collapse of RBS and the collapse of the British economy
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The Zero Marginal Cost Society: The...
Jeremy Rifkin
 
The Zero Marginal Cost Society examines how the shift to an extremely interconnected world is making the core values and institutions upon which we've based our lives, including private property...
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Seventeen Contradictions and the End...
David Harvey
 
You thought capitalism was permanent? Think again. David Harvey unravels the contradictions at the heart of capitalism - its drive, for example, to accumulate capital...
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Restaurant Babylon
Restaurant Babylon (Paperback)
Imogen Edwards-Jones
 
What makes a restaurant hot? Whose name do you need to drop to get a table? Why is one place booked solid for the next nine months while somewhere equally...
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Creative Advertising: An Introduction
Miriam Sorrentino
 
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on...
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The Land Where Lemons Grow: The Story...
Helena Atlee
 
Travellers have always been thrilled by the sight of citrus in Italy, where dark leaves and bright fruit seem to charge the landscape, making the trees symbols of a sun-soaked...
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The Valley: A Hundred Years in the...
Richard Benson
 
From the #1 bestselling author of The Farm, this is the story of twentieth century working-class England through four generations of a Yorkshire mining family
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Essentialism: The Disciplined Pursuit...
Greg McKeown
 
Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? This book is about a...
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Riding the Storm
Riding the Storm (Paperback)
Duncan Bannatyne
 
Duncan Bannatyne was happily married and his businesses were thriving. Life was good. He couldn't have known that a storm was brewing on the horizon and that he would soon...
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Simply Thrilled: The Preposterous...
Simon Goddard
 
When Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way. Postcard Records was...
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