Daniel H. Pink
Relying on science, the author shows that sales isn't what it used to be. He provides a set of tools, tips, and exercises for succeeding on this new terrain -...
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies...
How to make products, ideas and behaviours really catch on.
Investigating the worlds of work, shopping, healthcare, house-buying, online dating, politics and daily life, this book exposes the true cost of economic thinking, points the way to some compelling alternatives...
In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in...
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on...
Our minds have two ways of thinking: fast and intuitive, and slow and logical. This explains how we make decisions and how to use this knowledge to your advantage.
Shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins...
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to...
An unprecedented voyage through the shady world of international shipping, the hidden industry upon which our world turns and our future depends
From Orange Juice to the Arctic Monkeys: the wild story of indie music in the UK and the minds behind it.
Despite many wanting him to fail, the author took over from US TV legend Larry King at CNN in 2010 and went on to cover some of the shocking news...
Imagine a world where all the news you see is defined by your salary and who your friends are. Imagine a world where you can't have secrets. Welcome to 2011...
The behind-the-scenes story of the world's most notorious and controversial video games company - Rockstar Games.
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40 years of Citroën's innovative car models between the 1930s and 1970s, covering the entire range from the unconventional frontwheel drive Traction Avant, the eccentric but economic 2CV to the...