Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on...
Duncan Bannatyne was happily married and his businesses were thriving. Life was good. He couldn't have known that a storm was brewing on the horizon and that he would soon...
Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? This book is about a...
Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely...
Our minds have two ways of thinking: fast and intuitive, and slow and logical. This explains how we make decisions and how to use this knowledge to your advantage.
The statistics, although an improvement on previous decades, are certainly not in women's favour - of 197 heads of state, only twenty-two are women. Women hold just 20 percent of...
Can we bring more meaning to our lives and help change the world at the same time? In this title, the author shares some inspiring stories about the people who...
Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In this book, the author takes us on a surprising journey through the...
Should we financially reward children for good marks? Is it ethical to pay people to donate organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons...
Shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins...
Stanley Reed; Alison Fitzgerald
The truth behind the greatest environmental disaster in U.S. history In 2005, fifteen workers were killed when BP's Texas City Refinery exploded. In 2006, corroded pipes owned by BP...
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Apple and Google over the soul of the Internet. With their conflicting vision of information democracy versus corporate autocracy, it is a titanic clash: only one brand will survive, and...
From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together the author's advice on all things business. It is...
Provides insider view of Steve Jobs' world. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization...
Nassim Nicholas Taleb
Why is the city-state better than the nation-state, and why is what we call "efficient" is not efficient at all? Why should you write your resignation letter before starting on...
Karren Brady is an inspiration to women everywhere, and her incredible success is borne of her passion, impressive business instinct, ambition, and her very genuine, honest, down-to-earth outlook.