Shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins...
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
Sophie Cornish; Holly Tucker
The ultimate business bible for aspiring entrepreneurs from the creators of notonthehighstreet.com
This guide features everything you need to get your website indexed so it appears at the top of Google searches to generate the profile you need to have a successful...
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store'...
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search...
Jason Miles; Karen Lacey
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing...
Don Tapscott; Anthony D. Williams
The sequel to the international #1 bestseller, Wikinomics. Wikinomics showed how mass collaboration was changing businesses around the world. MacroWikinomics takes it beyond the boardroom to show how...
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Steve Johnston; Liam McGee
Google is a dominant force on the internet, guiding millions of searches and online purchases everyday. This guide explains how Google actually sifts the billions of pages of information its...
Hadi Nahari; Ronald L. Krutz
A top-level security guru for both eBay and PayPal and a best-selling information systems security author show how to design and develop secure Web commerce systems. Whether it's online banking...
Don Tapscott; Anthony Williams
The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic...
Darren Barefoot; Julie Szabo
A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility...
A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology...
Damian Ryan; Calvin Jones
Presents an international showcase of the most successful digital marketing campaigns in recent history. This title explores how businesses and agencies large and small have harnessed social media, blogs, video...