Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store'...
Shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins...
This guide features everything you need to get your website indexed so it appears at the top of Google searches to generate the profile you need to have a successful...
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search...
Sophie Cornish; Holly Tucker
The ultimate business bible for aspiring entrepreneurs from the creators of notonthehighstreet.com
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
Jason Miles; Karen Lacey
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing...
Don Tapscott; Anthony D. Williams
The sequel to the international #1 bestseller, Wikinomics. Wikinomics showed how mass collaboration was changing businesses around the world. MacroWikinomics takes it beyond the boardroom to show how...
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Does your web application provide users with a convenient way to complete transactions? This book introduces you to PayPal's APIs with instruction and resources for integrating this popular payment solution...
The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the...
David S. Pottruck; Terry Pearce; D.S....
"Clicks and Mortar" shows business leaders how to focus on the factors that should make a difference in a world of information glut-and how they can inspire commitment and implement...
Hadi Nahari; Ronald L. Krutz
A top-level security guru for both eBay and PayPal and a best-selling information systems security author show how to design and develop secure Web commerce systems. Whether it's online banking...