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Showing 1-16 of top 150 Results.

Creative Advertising: An Introduction
Miriam Sorrentino
 
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on...
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Contagious: How to Build Word of ...
Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Sell Books Like Wildfire: The...
Rob Eager
 
To succeed in today's publishing climate, you have to be more than just a great writer... you also have to be a great marketer. This book helps authors learn how...
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Socialnomics: How Social Media...
Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Brand Success: How the World's Top ...
Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Build a Brand in 30 Days: With Simon...
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Brand Failures: The Truth about the...
Haig, Matt;
 
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've...
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From Those Wonderful Folks Who Gave...
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Advertising for People Who Don't Like...
KesselsKramer
 
Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't.
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Blockbusters: Why Big Hits - and Big...
Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies...
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Webs of Influence: The Psychology of...
Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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Pinterest Power: Market Your ...
Jason Miles; Karen Lacey
 
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing...
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Reputation Economics: Why Who You ...
Joshua Klein
 
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they...
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Think Before You Engage: 100 ...
Dave Peck
 
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns...
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Game Changers: The Evolution of...
Peter Russell; Senta Slingerland;...
 
A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative...
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Art Directors Annual 91
USA Title
Art Directors Club
 
Art Directors Annual 91 is the best-selling, international review of the year's most innovative works in visual communication. This annual features, in full color, the winners of the toughest competition...
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£39.00£33.1515%

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GUEST BLOG: Tackling taboos the Mirabelle Bevan Way
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