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Sales & marketing

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Pre-Suasion: A Revolutionary Way to...
(Paperback)
Robert B. Cialdini
 
Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning...
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The Attention Merchants: How Our Time...
(Hardback)
Tim Wu
 
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
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Small Data: The Tiny Clues That...
(Paperback)
Martin Lindstrom
 
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes...
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The Kim Kardashian Principle
(Paperback)
Jeetendr Sehdev
 
A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases.
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Hacking Growth: How Today's...
(Paperback)
Morgan Brown; Sean Ellis
 
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and...
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Outside Insight: Navigating a World...
(Hardback)
Jorn Lyseggen
 
Is your business looking out? Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal...
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It's Not How Good You are, it's How...
(Paperback)
Paul Arden
 
A handbook of how to succeed in life by an advertising guru.
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Business for Punks: Break All the...
(Paperback)
James Watt
 
BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on...
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Why Fonts Matter
(Paperback)
Sarah Hyndman
 
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts...
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CIM - 5 The Market Planning Process:...
(Paperback)
BPP Learning Media
 
Suitable for exams until December 2015
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The Only Book You Will Ever Need on...
(Paperback)
Liisa Puolakka; Michiel Maandag
 
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
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Digital Marketing in a Week: ...
(Paperback)
Nick Smith
 
A dynamic collection of tools, techniques, and strategies giving you the lowdown on all the digital marketing skills you need.
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£7.99
 
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How Brands Grow: What Marketers Don't...
(Hardback)
Byron Sharp
 
Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands...
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£22.50
 
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CIM - 1 Marketing Essentials: Study Text
(Paperback)
BPP Learning Media
Suitable for exams until December 2015
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Chaos Monkeys: Inside the Silicon...
(Paperback)
Antonio Garcia Martinez
 
An expose of life inside the tech bubble, this book lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are...
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