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Sales & marketing

Showing 1-16 of top 150 Results.

The Attention Merchants: From the...
(Hardback)
Tim Wu
 
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
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Outside Insight: Decision Making in a...
(Hardback)
Jorn Lyseggen
 
Is your business looking out? Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal...
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Why Fonts Matter
(Paperback)
Sarah Hyndman
 
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts...
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The Only Book You Will Ever Need on...
(Paperback)
Liisa Puolakka; Michiel Maandag
 
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
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£9.99
 
Mission: How the Best in Business...
(Paperback)
Michael Hayman; Nick Giles
 
Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and...
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Contagious: How to Build Word of ...
(Paperback)
Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Webs of Influence: The Secret...
(Paperback)
Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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Madmen and Badmen: What Happened When...
(Paperback)
Sam Delaney
 
What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results...
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Platform Revolution: How Networked...
(Hardback)
Geoffrey G. Parker; Marshall W. Van...
 
An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
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£21.99
 
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The Smarter Screen: What Your ...
(Paperback)
Shlomo Benartzi; Jonah Lehrer
 
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.
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Blockbusters: Why Big Hits - And Big...
(Paperback)
Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this...
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Art Directors Annual 91
(Hardback)
Art Directors Club
 
Art Directors Annual 91 is the best-selling, international review of the year's most innovative works in visual communication. This annual features, in full color, the winners of the toughest competition...
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£40.00
 
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From Those Wonderful Folks Who Gave...
(Paperback)
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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The Inner Lives of Markets: How ...
(Hardback)
Ray Fisman; Tim Sullivan
 
Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it...
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Build a Brand in 30 Days: With Simon...
(Paperback)
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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£12.99
 
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Brand Success: How the World's Top ...
(Paperback)
Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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