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Showing 1-16 of top 150 Results.

D&AD, the Copy Book
(Hardback)
D&AD
 
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art...
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Webs of Influence: The Psychology of...
(Paperback)
Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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From Those Wonderful Folks Who Gave...
(Paperback)
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Think Before You Engage: 100 ...
(Paperback)
Dave Peck
 
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns...
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Everything I Know About Marketing I...
(Hardback)
Aaron Goldman
 
20 makreting lessons right out of Google's playbook, delivered through insightful commentary, tweets from industry experts, and case studies from some of the world's most innovative brands who have integrated...
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Sams Teach Yourself Google+ in 10...
(Paperback)
Patrice-Anne Rutledge
 
Sams Teach Yourself Google+ in 10 Minutes, Second Edition gives you straightforward, practical answers when you need fast results. By working through its 10-minute...
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Socialnomics: How Social Media...
(Paperback)
Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Brand Success: How the World's Top ...
(Paperback)
Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Build a Brand in 30 Days: With Simon...
(Paperback)
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Blockbusters: Why Big Hits - and Big...
(Paperback)
Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies...
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Art Directors Annual 91
(Hardback)
Art Directors Club
 
Art Directors Annual 91 is the best-selling, international review of the year's most innovative works in visual communication. This annual features, in full color, the winners of the toughest competition...
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Microsoft Dynamics CRM 2011 Step by Step
(Paperback)
Mike Snyder; Jim Steger; Brendan...
 
The smart way to learn Microsoft Dynamics CRM 2011-one step at a time! Build exactly the skills you need by working at your own pace through easy-to-follow lessons and hands-on...
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Contagious: How to Build Word of ...
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Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Sell Books Like Wildfire: The...
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Rob Eager
 
To succeed in today's publishing climate, you have to be more than just a great writer... you also have to be a great marketer. This book helps authors learn how...
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Life's A Pitch: What the World's Best...
(Paperback)
Philip Delves Broughton
 
What do the best rug seller in Tangier, the king of the US cable channels and guru of the Japanese life insurance industry have in common? What makes the difference...
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Curation Nation: How to Win in A ...
(Hardback)
Steven C. Rosenbaum
 
Reveals how any company can use curation (tactical content aggregation) to separate specific quality information from the overwhelming amount of content on the net, helping their customers find exactly what...
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Latest Blog
The noir prophet returns
27/11/2014

George Hamilton-Jones, from our Charing Cross Road shop, celebrates the return of William Gibson with The Peripheral, which should delight fans of his early futuristic works, such as Neuromancer.

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21/11/2014

Rob Ryan reveals how he put together his stunning paper-cut and screen-printed illustrations to create his latest book, The Kingdom Revealed.

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19/11/2014

Andrew Wilson, author of Ukraine Crisis: What It Means for the West, highlights the issues that matter about the Kiev Uprising and Russia's response.

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