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Showing 1-16 of top 150 Results.

Brand Failures: The Truth about the...
Haig, Matt;
 
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've...
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Brand Success: How the World's Top ...
Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Advertising for People Who Don't Like...
KesselsKramer
 
Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't.
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Webs of Influence: The Psychology of...
Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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Game Changers: The Evolution of...
Peter Russell; Senta Slingerland;...
 
A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative...
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From Those Wonderful Folks Who Gave...
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Everything I Know About Marketing I...
Aaron Goldman
 
20 makreting lessons right out of Google's playbook, delivered through insightful commentary, tweets from industry experts, and case studies from some of the world's most innovative brands who have integrated...
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Sams Teach Yourself Google+ in 10...
Patrice-Anne Rutledge
 
Sams Teach Yourself Google+ in 10 Minutes, Second Edition gives you straightforward, practical answers when you need fast results. By working through its 10-minute...
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Wally Olins: Brand New: The Shape of...
Wally Olins
 
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to...
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Socialnomics: How Social Media...
Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Contagious: How to Build Word of ...
Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Creative Advertising: An Introduction
Miriam Sorrentino
 
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on...
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Blockbusters: Why Big Hits - and Big...
Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies...
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Build a Brand in 30 Days: With Simon...
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Reputation Economics: Why Who You ...
Joshua Klein
 
A new currency based on reputation has been created as the internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they...
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Pinterest Power: Market Your ...
Jason Miles; Karen Lacey
 
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing...
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