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Showing 1-16 of top 150 Results.

From Those Wonderful Folks Who Gave...
(Paperback)
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Webs of Influence: The Psychology of...
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Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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Build a Brand in 30 Days: With Simon...
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Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Think Before You Engage: 100 ...
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Dave Peck
 
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns...
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Everything I Know About Marketing I...
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Aaron Goldman
 
20 makreting lessons right out of Google's playbook, delivered through insightful commentary, tweets from industry experts, and case studies from some of the world's most innovative brands who have integrated...
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Sams Teach Yourself Google+ in 10...
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Patrice-Anne Rutledge
 
Sams Teach Yourself Google+ in 10 Minutes, Second Edition gives you straightforward, practical answers when you need fast results. By working through its 10-minute...
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Contagious: How to Build Word of ...
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Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Socialnomics: How Social Media...
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Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Brand Success: How the World's Top ...
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Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Blockbusters: Why Big Hits - and Big...
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Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this...
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Art Directors Annual 91
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Art Directors Club
 
Art Directors Annual 91 is the best-selling, international review of the year's most innovative works in visual communication. This annual features, in full color, the winners of the toughest competition...
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50 Ways to Make Google Love Your Website
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Steve Johnston; Liam McGee
 
Google is a dominant force on the internet, guiding millions of searches and online purchases everyday. This guide explains how Google actually sifts the billions of pages of information its...
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Meet the People: Why Businesses Must...
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James Frayne
 
Drawing on interviews with respected political consultants and case studies of successful campaigns, the author reveals how the campaigns engage public audiences and shape their views, and shows how businesses...
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The New Community Rules: Marketing on...
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Tamar Weinberg
 
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them?...
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It's Not How Good You are, it's How...
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Paul Arden
 
A handbook of how to succeed in life by an advertising guru.
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Business Essentials Marketing and...
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BPP Learning Media
 
Useful for courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas...
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Latest Blog
The best fiction of 2014
15/12/2014

Many at Foyles feel that 2014 been a very good year for fiction and our customers seem to agree, with big leaps in sales in all our branches. Our web editor, Jonathan Ruppin, looks at why this might be, selects his top titles and explains why Dutch novelist Peter Buwalda's Bonita Avenue is his book of the year.

Making failure into an art
09/12/2014

You've probably heard of the writer Franz Kafka; but what about Hans Kafka? No? Well, there's a reason for that...

The noir prophet returns
01/12/2014

George Hamilton-Jones, from our Charing Cross Road shop, celebrates the return of William Gibson with The Peripheral, which should delight fans of his early futuristic works, such as Neuromancer.

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