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Sales & marketing

Showing 1-16 of top 150 Results.

The Brand Flip: Why Customers Now Run...
(Paperback)
Marty Neumeier
 
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand...
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Build a Brand in 30 Days: With Simon...
(Paperback)
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Webs of Influence: The Secret...
(Paperback)
Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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From Those Wonderful Folks Who Gave...
(Paperback)
Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Socialnomics: How Social Media...
(Paperback)
Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Alibaba's World: How a Remarkable...
(Paperback)
Porter Erisman
 
An insider book about the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business.
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Madmen and Badmen: What Happened When...
(Paperback)
Sam Delaney
 
What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results...
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Contagious: How to Build Word of ...
(Paperback)
Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Brand Success: How the World's Top ...
(Paperback)
Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Hegarty on Creativity: There are No...
(Hardback)
John Hegarty
 
Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world...
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Code Halos: How the Digital Lives of...
(Hardback)
Malcolm Frank; Paul Roehrig; Ben Pring
 
Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and...
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Great Marketing
(Paperback)
Fabienne Reynolds
 
The answers you need. Now.
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Event Planning and Management: A...
(Paperback)
Ruth Dowson; David Bassett
 
Get practical advice and tips for organizing events of all types and levels of complexity.
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£24.99
 
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Sales for Non-Salespeople: How to ...
(Paperback)
Robert Ashton
 
Selling is vital for everyone - but you don't need to be a professional salesperson to do it.
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Techniques of Social Influence: The...
(Paperback)
Dariusz Dolinski
 
Every day we are asked to fulfil others' requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This...
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Revisiting the myth of Odysseus
03/09/2015

Christopher Rush developed a fascination with The Odyssey at school, a legend he revisits in his new novel, Penelope’s Web. He explains why Homer's epic account of a ten-year journey home remains a cornerstone of Western culture.

The giants of London
03/09/2015

The author of the The Land of the Green Man, an exploration of Britain's rich supernatural heritage, looks at the history of the two giants who have long watched over the City of London.

Age is not important (unless you're a cheese)
01/09/2015

As a writer in her 40s being published for the first time, Sarah Ward, author of In Bitter Chill, looks at the advantages of experience when it comes to writing fiction.

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