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Showing 1-16 of top 150 Results.

Build a Brand in 30 Days: With Simon...
(Paperback)
Simon Middleton
 
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create...
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Webs of Influence: The Psychology of...
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Nathalie Nahai
 
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of...
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From Those Wonderful Folks Who Gave...
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Jerry Della Femina
 
A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men.
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Think Before You Engage: 100 ...
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Dave Peck
 
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns...
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Everything I Know About Marketing I...
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Aaron Goldman
 
20 makreting lessons right out of Google's playbook, delivered through insightful commentary, tweets from industry experts, and case studies from some of the world's most innovative brands who have integrated...
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Socialnomics: How Social Media...
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Erik Qualman
 
Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales...
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Contagious: How to Build Word of ...
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Jonah Berger
 
How to make products, ideas and behaviours really catch on.
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Brand Success: How the World's Top ...
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Matt Haig
 
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new...
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Blockbusters: Why Big Hits - and Big...
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Anita Elberse
 
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this...
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Art Directors Annual 91
(Hardback)
Art Directors Club
 
Art Directors Annual 91 is the best-selling, international review of the year's most innovative works in visual communication. This annual features, in full color, the winners of the toughest competition...
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Guide to Emerging Markets: The...
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Aiden Manktelow; Frida Wallin
 
The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with real opportunities to take a business to a...
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Meet the People: Why Businesses Must...
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James Frayne
 
Drawing on interviews with respected political consultants and case studies of successful campaigns, the author reveals how the campaigns engage public audiences and shape their views, and shows how businesses...
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The New Community Rules: Marketing on...
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Tamar Weinberg
 
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them?...
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Business Essentials Marketing...
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BPP Learning Media
 
Useful for courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas...
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Coolbrands: An Insight into Some of...
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Superbrands Ltd.
 
The CoolBrands(R) publication is the result of an annual initiative aiming to identify and pay tribute to the nation's coolest brands. Packed with beautiful imagery, the CoolBrands publication celebrates these...
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The Like Economy
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Brian Carter
 
'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
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Latest Blog
GUEST BLOG: Coco pops up
31/01/2015

In her novel, Craving, Esther Gerritsen has created one of the great literary mother-daughter relationships, full of mutual antagonism. Here she explains how the manipulative matriarch Coco came to life.

GUEST BLOG: Majorca's mystical past
29/01/2015

Jessica Cornwell, granddaughter of John le Carré, reveals how researching the great Catalan writer Ramon Llull helped bring her debut thriller, The Serpent Papers, to life.

Pretty as a picture book
09/01/2015

One of the most fun things about becoming a parent is rediscovering the magical world of children's picture books. Charlotte Pope, who runs the Children's department at our Bristol Cabot Circus branch, picks out some of the best recent titles that should make bedtime stories fun for all involved.

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