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Public relations

Showing 1-16 of top 150 Results.

Success Metrics: A Multidimensional...
(Paperback)
Martin Klubeck
 
Learn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to...
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The PR Masterclass: How to Develop a...
(Hardback)
Alex Singleton
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and...
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What Did Jesus Drive?: Crisis PR in...
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Jason H Vines
 
What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after another, ...
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Meet the People: Why businesses must...
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James Frayne
 
Drawing on interviews with respected political consultants and case studies of successful campaigns, the author reveals how the campaigns engage public audiences and shape their views, and shows how businesses...
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Social Media Marketing: Strategies ...
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Liana Evans
 
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
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Networking Know-How: Connecting for...
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Zoe Cunningham
 
Get Connected, Get Ahead !
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PR In A Week: A Public Relations...
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Brian Salter
 
Learn in a week, what the experts learn in a lifetime.
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How to Be a Spin Doctor
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Paul Richards
 
Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a...
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Event Planning and Management: A...
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Ruth Dowson; David Bassett
 
Get practical advice and tips for organizing events of all types and levels of complexity.
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The People Business: How Ten Leaders...
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Annabel Dunstan; Imogen Osborne
 
Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies.
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Research Methods and Techniques in...
(Paperback)
Bayram Aydin; Emine Sahin
 
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide...
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Strategic Silence: Public Relations...
(Hardback)
Roumen Dimitrov
 
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis,...
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Public Relations and the Corporate...
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Burton Saint John
 
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values....
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Social Media: How to Engage, Share,...
(Paperback)
Regina Luttrell
 
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and...
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Strategic Communication, Corporatism,...
(Hardback)
Phil Graham
 
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information...
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Crisis Proofing: How to Save Your...
(Paperback)
Tony Jaques
 
Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and...
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