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Product Synopsis

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Business >> Business & management >> Management & management techniquesBusiness >> Business & management >> Sales & marketing >> Market researchPhilosophy, Psychology & Social Sciences >> Social issues & processes >> Consumerism Publisher: Cengage Learning, Inc Publication Date: 05/09/1998 ISBN-13: 9780030980169 Details: Type: Hardback Format: Books

Availability: Available through New & Used Online only

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All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location	1st Book	Each additional book	Average Delivery Time
UK Second Class	Available free for orders over £10* or £2.50	Available free for orders over £10* or £1.00	3-7 Days
UK First Class	£4.50	£1.00	1-2 Days
UK Courier	£7.00	£1.00	1-2 Days
Western Europe** Courier	£17.00	£3.00	2-3 Days
Western Europe** Airmail	£5.00	£1.50	4-14 Days
USA / Canada Courier	£20.00	£3.00	2-4 Days
USA / Canada Airmail	£7.00	£3.00	4-14 Days
Rest of World Courier	£22.50	£3.00	3-6 Days
Rest of World Airmail	£8.00	£3.00	7-21 Days

* Available free for orders over £10 = When offered a delivery preference choose 'For Cheapest Postage' for our freepost in the UK offer. This is not available on the 'For Faster Delivery' option.

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

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Please note special terms and condition apply and customers placing orders are accepting these terms. See our Full Terms, Delivery Rates and Times. Specifically we are unable to accept cancellation or amendment to Marketplace orders once placed.

All sellers despatch within 48 hours, but postage times and costs vary depending on your location and that of the seller. As such the UK delivery price is displayed as a guide only.

Condition	Seller	Postage	Price
Good Sellers Comments: None	Better World Books UK Available Qty: 3 United Kingdom	From United Kingdom £2.95 3-10 business days	£1.53 Earns 6 Foyalty points Price including delivery to the UK = £4.48 Add to Basket
Good Sellers Comments: None	AwesomeBooksUK Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£3.64 Earns 14 Foyalty points Price including delivery to the UK = £6.59 Add to Basket
Good Sellers Comments: None	Phatpocket Limited Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£4.10 Earns 16 Foyalty points Price including delivery to the UK = £7.05 Add to Basket
Very Good Sellers Comments: None	Better World Books Bargain Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.28 Earns 25 Foyalty points Price including delivery to the UK = £14.43 Add to Basket
Very Good Sellers Comments: None	Better World Books Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.28 Earns 25 Foyalty points Price including delivery to the UK = £14.43 Add to Basket
Good Sellers Comments: None	Books Squared Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.28 Earns 25 Foyalty points Price including delivery to the UK = £14.43 Add to Basket
Good Sellers Comments: None	Motor City Books Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.28 Earns 25 Foyalty points Price including delivery to the UK = £14.43 Add to Basket
Good Sellers Comments: None	Clickgoodwill Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.29 Earns 25 Foyalty points Price including delivery to the UK = £14.44 Add to Basket
Good Sellers Comments: None	AwesomeBooksUSA Available Qty: 1 United States	From United States £8.15 21-28 business days	£6.96 Earns 27 Foyalty points Price including delivery to the UK = £15.11 Add to Basket
Good Sellers Comments: [ No Hassle 30 Day Returns ] [ Edition: Reprint ] Publisher: Harcourt Brace College Publishers Pub Date: 7/1/1998 Binding: Hardcover Pages: 799.	BookHolders Available Qty: 1 United States	From United States £8.15 21-28 business days	£7.63 Earns 30 Foyalty points Price including delivery to the UK = £15.78 Add to Basket
Fine/Like New Sellers Comments: None	Salvo Books Available Qty: 1 United States	From United States £8.15 21-28 business days	£10.36 Earns 41 Foyalty points Price including delivery to the UK = £18.51 Add to Basket
Good Sellers Comments: Used good, writing/highlighting Quantity Available: 1. ISBN: 003098016X. ISBN/EAN: 9780030980169. Inventory No: ABE322375650.	A2ZBooks Available Qty: 1 United States	From United States £8.15 21-28 business days	£10.36 Earns 41 Foyalty points Price including delivery to the UK = £18.51 Add to Basket
Fine/Like New Sellers Comments: Unused Very good condition.	Books International Available Qty: 1 India	From India £8.15 21-35 business days	£18.75 Earns 75 Foyalty points Price including delivery to the UK = £26.90 Add to Basket
Very Good Sellers Comments: None	bella-jackbooks Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£25.85 Earns 103 Foyalty points Price including delivery to the UK = £28.80 Add to Basket
Very Good Sellers Comments: None	bella-jackbooks Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£25.85 Earns 103 Foyalty points Price including delivery to the UK = £28.80 Add to Basket
Very Good Sellers Comments: None	Lakeside Books Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£25.85 Earns 103 Foyalty points Price including delivery to the UK = £28.80 Add to Basket
Very Good Sellers Comments: None	Lakeside Books Available Qty: 1 United Kingdom	From United Kingdom £2.95 3-10 business days	£25.85 Earns 103 Foyalty points Price including delivery to the UK = £28.80 Add to Basket
Very Good Sellers Comments: Very nice copy.	DDbooks Available Qty: 1 United States	From United States £8.15 21-28 business days	£26.67 Earns 106 Foyalty points Price including delivery to the UK = £34.82 Add to Basket
Fine/Like New Sellers Comments: Close to new condidtion.	DDbooks Available Qty: 1 United States	From United States £8.15 21-28 business days	£30.74 Earns 122 Foyalty points Price including delivery to the UK = £38.89 Add to Basket
Very Good Sellers Comments: None	More Books Available Qty: 2 United States	From United States £8.15 21-28 business days	£57.90 Earns 231 Foyalty points Price including delivery to the UK = £66.05 Add to Basket
New Sellers Comments: None	jwshop Available Qty: 1 United States	From United States £8.15 21-28 business days	£110.90 Earns 443 Foyalty points Price including delivery to the UK = £119.05 Add to Basket
New Sellers Comments: None	More Books Available Qty: 2 United States	From United States £8.15 21-28 business days	£175.01 Earns 700 Foyalty points Price including delivery to the UK = £183.16 Add to Basket
New Sellers Comments: Great customer service. You will be happy!	booklab Available Qty: 2 United States	From United States £8.15 21-28 business days	£182.13 Earns 728 Foyalty points Price including delivery to the UK = £190.28 Add to Basket

Condition

Seller

Postage

Price

Good

Sellers Comments:

None

Better World Books UK

Available Qty: 3

United Kingdom

From United Kingdom

£2.95 3-10 business days

£1.53

Earns 6 Foyalty points

Price including delivery to the UK = £4.48

Order Options	List Price	Online Price
Delivery: To home, business or free to our stores. Click for more info.			Available through New & Used Online only
Click & Collect: Order now to collect from 8pm today. In stock items only. Click for more info.			Stores - out of stock
New & Used: Our marketplace sellers will deliver to your chosen address. Click for more info.	From	£1.53	In stock at one or more sellers.	Buy - Select Seller

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