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Animators Survival Kit

1 in 3 Brits own an eReader

27th April 2012

A third of the UK population now owns an eReader, according to the latest survey, which predicts that this proportion will continue to increase in the years ahead.

Research carried out by Entertainment Media Research and media law firm Wiggin found that eReader adoption has risen by 21 per cent over the last 12 months as the popularity of eBooks continues to surge.

The data was published in the 2012 Digital Entertainment Survey, which questioned 2,500 British people aged between 15 and 64.

Respondents said the major attractions of eReaders are their ease of use, the limited amount of space they take up compared with physical books and the lower price point.

However, 43 per cent of those questioned said they still prefer to read hardback and paperback books rather than digital versions, with 38 per cent reporting that they are unlikely to adopt eReaders in the near future and will continue to buy tangible copies.

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