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Alzheimer's Society launches new awareness campaign

24th August 2010

A new campaign has been launched by the Alzheimer's Society to encourage people who are concerned about their memory to seek medical help.

The Worried About Your Memory? initiative will see leaflets and posters distributed by 10,000 GP surgeries in England, Wales and Northern Ireland to remind patients to visit their doctor if they are suffering from memory problems.

According to the organisation, only one-third of people who are affected by dementia receive an official diagnosis, with many saying they do not want to visit their GP with a problem as mundane as memory loss.

Ruth Sutherland, interim chief executive of the Alzheimer's Society, commented: 'We want people to know that everyone gets a little forgetful from time to time, but when memory loss starts to interfere with daily life it is important to get it checked out as soon as possible.'

She added confusion and mood changes are other common symptoms of dementia and pointed out that the sooner people seek advice from their GP, the sooner they can receive treatment.

In an interview with the Daily Telegraph last year, Sir Terry Pratchett said that the onset of Alzheimer's disease has not significantly impacted on his ability to turn a unique phrase, but he has noticed it affect his comprehension of the world around him.
 

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