Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Go to Checkout
Our Birmingham Shop
Our Bristol Shop
Animators Survival Kit

BBC breaks broadcasting rules with Harry Potter Day

25th June 2010

The BBC has admitted breaking strict broadcasting rules by endorsing a brand live on air during BBC Radio 1's schedule.

Last July, the public funded broadcaster devoted an entire day to celebrate the launch of the film adaptation of J. K. Rowling's Harry Potter and the Half-Blood Prince.

Radio shows presented by Chris Moyles, Sara Cox, Edith Bowman and Scott Mills all endorsed the author's work and the broadcaster even created a micro-site entitled Harry Potter Day on Radio 1.

The BBC rejected initial claims it was in breach of broadcasting rules, saying that Harry Potter was a cultural phenomenon.

However, the Editorial Standards Committee said that the 'cumulative effect of so many trails and mentions resulted in a breach of the provisions relating to product prominence'.

The first part of Harry Potter and the Deathly Hallows will appear in UK cinemas this November and will be the penultimate film in the franchise.

Latest Blog
Daniel Gray Finds Paradise between the Pages
27/06/2017

Exclusively for Foyles in Independent Bookshop Week, Daniel Gray finds paradise on the page and in the bookshop.

#FoylesFive: Children's Pride
26/06/2017

Andi from our Birmingham branch shares her favourite children's books that are perfect for Pride.

How to Change the World: Stop Harming Women
22/06/2017

Human rights barrister and a researcher at the Gender and Social Justice Centre at Cambridge University, Dexter Dias introduces his new book and explains how we can change the course of the 21st century if we can stop harming women.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd