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BBC breaks broadcasting rules with Harry Potter Day

25th June 2010

The BBC has admitted breaking strict broadcasting rules by endorsing a brand live on air during BBC Radio 1's schedule.

Last July, the public funded broadcaster devoted an entire day to celebrate the launch of the film adaptation of J. K. Rowling's Harry Potter and the Half-Blood Prince.

Radio shows presented by Chris Moyles, Sara Cox, Edith Bowman and Scott Mills all endorsed the author's work and the broadcaster even created a micro-site entitled Harry Potter Day on Radio 1.

The BBC rejected initial claims it was in breach of broadcasting rules, saying that Harry Potter was a cultural phenomenon.

However, the Editorial Standards Committee said that the 'cumulative effect of so many trails and mentions resulted in a breach of the provisions relating to product prominence'.

The first part of Harry Potter and the Deathly Hallows will appear in UK cinemas this November and will be the penultimate film in the franchise.

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