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Booktrust to give away Eric Carle book

1st April 2010

"Slowly, Slowly, Slowly," Said the Sloth by Eric Carle has been chosen as the Booktime story book for 2010.

From September, reading charity Booktrust will give a copy of the title to the 1.4 million four and five-year-olds in England.

The book will be delivered as part of a collaboration with publisher Pearson and the Department for Children, Schools and Families. Last year, a copy of Mr Big by Ed Vere was given out through the Booktime initiative.

Janice Thomson, a senior editor at Pearson imprint Puffin Picture Books, said "Slowly, Slowly, Slowly," Said the Sloth deals with themes such as individuality and how to be contemplative in a fast-paced world.

'As with all Eric Carle's books, it heightens our awareness of the natural world ... and shows us how precious it is. All these things have huge relevance for children today,' she added.

Carle's books are already a firm favourite with parents. Last month, his The Very Hungry Caterpillar was voted the best bedtime book in a poll commissioned by Munch Bunch.

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