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British Museum remains top English attraction

18th August 2011

London's British Museum remains the top visitor attraction in England, with another increase in admissions in 2010, the latest figures from VisitEngland reveal.

According to the data, the British Museum experienced a three per cent rise in admissions last year to total 5.8 million visitors, reflecting a wider trend for the public to visit non-charging UK attractions.

Overall, there was a five per cent rise in the number of admissions at attractions with no entry fee, while paid-for facilities experienced a one per cent decline.

The survey of 1,082 sites found that the Tower of London remained the top paid-for attraction, with 2.4 million visits in 2010.

VisitEngland chief executive James Berresford highlighted England's 'wealth' of tourist attractions, adding that they represent an excellent choice for cash-strapped families who cannot afford to travel abroad in the current economic climate.

'Competition on the world stage is tough and it is the quality of our attractions that will help to ensure that people come back time and time again to visit something new, exciting and unique to England,' he added.

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