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Animators Survival Kit

eBook sales rise by 366%

2nd May 2012

The number of eBooks sold in the UK last year was 366 per cent higher than the total sold in 2010, the latest data from the Publishers' Association (PA) reveals.

Sales of digital novels reached GBP 70 million in 2011, which is a sharp rise on the GBP 16 million recorded in 2010 and indicates that consumers are rapidly adopting eBooks, the PA's Statistic Yearbook notes.

Last year, an estimated 1.3 million people received an eReader for Christmas and Brigid Macleod, sales and marketing director at publisher Grant Books, said it is clear the nation's appetite for digital books will only increase.

Ms Macleod noted that erotic fiction is continuing to rise in popularity, as the absence of a book cover on an eReader allows people to read whatever they like, without others knowing what they have chosen and judging them on their reading habits

'In this light, and given the tough trading conditions in the overall market, fiction sales continue to be robust,' she added.

Nevertheless, Richard Mollet, chief executive of the PA, said that physical copies are unlikely to disappear from use.

'Physical books remain the format of choice for the vast majority of British readers, underlining the continued importance of a strong "high street" sector,' he explained.

According to the PA, the bestselling eBook of 2011 was David Nicholls' One Day, which also topped last year's all-format charts.

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