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Animators Survival Kit

E-readers 'will hit mainstream in 2010'

10th November 2009

E-readers are set to become mainstream consumer products in 2010, according to experts.

Research by analysts at Gartner said e-readers such as the Sony Touch and the BeBook Mini are currently in a growing market, with sales expected to show an increase over 2009.

The report suggests that e-readers will make the transition into the mainstream and predicted that the e-reader market will experience 'mania' around the time shoppers start to buy for their holidays.

Allen Weiner, vice president of research at Gartner, explained that a number of developments are likely to drive the success of e-readers, such as the ability to purchase content wirelessly and to synchronise across different devices.

Mr Weiner also identified two key challenges that e-readers would need to overcome in order to fulfil their potential. He said more retailers would need to stock the devices and the most popular titles would need to be made available in electronic formats.

Last week, Honor Wilson-Fletcher, strategic development director at the National Literacy Trust, suggested that digital formats such as e-readers are especially useful for the visually impaired, who find it difficult to read traditional paper books.

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