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Animators Survival Kit

Fiction eBook sales rise 188%

19th September 2012

There was a 188 per cent rise in the sales of digital fiction titles in the first six months of 2012, compared with the January to June period last year, the latest data from the Publishers Association reveals.

Other strongly performing categories include children's digital books and digital non-fiction books, which increased by 171 per cent and 128 per cent respectively over the same period.

Overall, there was a near-90 per cent increase in all digital books (from GBP 30 million to GBP 80 million), while the sales of printed books fell marginally by 0.4 per cent.

The figures highlight rapidly changing reading habits as people realise the benefits of digital platforms.

Total value of sales – digital and non-digital – increased by 6.1 per cent in the six-month period, generating revenue of GBP 1.1 billion.

Richard Mollet, Publishers Association chief executive, said book sales were continuing to perform strongly despite tough economic conditions.

'In particular, the huge increase in digital sales shows how rapidly readers and publishers are embracing eBook reading,' he added.

'Whether books are enjoyed physically or electronically, publishers will continue to invest in exciting authors and titles.'

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