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Galaxy National Book Awards receive shake-up

5th September 2011

A change has been made to the way in which the Galaxy National Book Awards are broadcast, with this year's ceremony being showcased in six episodes rather than the traditional single TV programme.

The awards will be broadcast on More4 every Saturday night between November 12th and December 17th, with the first five episodes featuring interviews with celebrity authors and the individual category award winners from the awards night.

The final episode will announce the Galaxy Book of the Year, which will be determined following a public vote involving the five category winners.

Alastair Giles, managing director of Agile Marketing, which is responsible for promoting the awards, told the Bookseller the change to the broadcasting format came about after consultation with the Trade Publishers Council, which said the staggered episodes would help to boost book sales.

'Their feedback was that from a trade perspective, it really helped sales. The TV series is a platform for the campaign as it runs for six weeks and gives a platform building to the overall book of the year,' he added.

The shortlists for the Galaxy National Book Awards will be unveiled to publishers and retailers on September 26th, followed by a media launch on October 20th, with the awards ceremony taking place on November 9th.

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