Jamie Oliver cooks up another bestseller
10th December 2012
Jamie Oliver is on course to scoop the coveted title of bestselling hardback of the year for the third year in succession, after his latest book 15-Minute Meals overtook J. K. Rowling's The Casual Vacancy in the 2012 sales stakes.
The books were published on the same day (September 27th), with Rowling's new novel quickly becoming the fastest-selling title of the year after 124,603 copies were bought during its first week on sale.
However, as with last year's 30-Minute Meals, Oliver's latest book has steadily gained pace over the last few weeks and last week had its best sales week yet, with 69,111 copies sold, compared with The Casual Vacancy's 13,504.
It means that 15-Minute Meals has now sold 373,943 copies, with Rowling's novel racking up 316,690 sales - a deficit that the Harry Potter author is unlikely to overturn in the two weeks remaining before Christmas.
The two books have some way to go to match the publishing phenomenon of the year, however.
E. L. James' Fifty Shades of Grey and its two sequels have sold more than 12 million copies in paperback and digital form to become three of the most popular novels ever in the UK, in terms of sales.