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Jamie's 30-Minute Meals 'is 2010's top Xmas book'

22nd December 2010

Jamie's 30-Minute Meals, the latest cookbook from Jamie Oliver, is 2010's Christmas number one book, according to new sales figures.

Nielsen BookScan revealed that the cookbook has outsold its closest rival - A Simples Life: The Life and Times of Aleksandr Orlov - by two copies to one in the last full week of trading before Christmas Day.

The data showed that a total of 1,024,186 copies of Jamie's 30-Minute Meals have been sold since its release and thousands more are expected to be bought in the last few days before Christmas.

Other titles that have sold well in the run-up to Christmas include Guinness World Records 2011, Alan Sugar's autobiography What You See is What You Get and One Day by David Nicholls.

Carol Brownlee, deputy business director of Nielsen BookScan, commented: 'With the exposure books are now receiving … we hope the retail trade will have a good run-up to Christmas. It is an exciting end to the year.'

Recently, figures compiled by the Bookseller showed Jamie's 30-Minute Meals is the fastest-selling non-fiction book of all time, after 735,000 copies were bought in just over two months.
 

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