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Animators Survival Kit

Local campaigns to raise cancer awareness

8th March 2010

The government is to invest GBP 8 million in improving the early diagnosis of cancer at a local level.

Primary care trusts will be able to bid for up to GBP 100,000 to run campaigns educating local residents about the UK's three biggest killers - breast, colorectal and lung cancer.

NHS organisations can use the funding to increase the amount of public information available about the conditions, run advertising campaigns and undertake more outreach work.

Health minister Ann Keene commented: 'As a nurse I know that to give patients the best chance of survival we need to catch cancer early. Our aim is to save up to 10,000 extra lives a year through early diagnosis and intervention.'

Mike Richards, national cancer director, applauded the new initiative, pointing out that it will raise awareness of the most deadly forms of cancer and encourage people to seek help from their GP earlier.

Last week, the Department of Health produced new guidance to help doctors identify symptoms and diagnose cervical cancer in young women earlier, in a bid to speed up their treatment.

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