Lonely Planet publishes 100m books
25th January 2010
Lonely Planet is to celebrate the publication of its 100 millionth guidebook with a competition for aspiring travel photographers.
The 15th edition of the publisher's guide to Australia marked the milestone and the firm revealed that a contest will be launched on January 29th to recognise the achievement.
Travellers are invited to submit their favourite travel picture in a bid to win a round-the-world trip for two.
Lonely Planet co-founder Tony Wheeler said the company chose to run a photo competition because pictures are part of the shared travel experience it values.
'Pictures are a wonderful way to tell a story. They can celebrate memories of travel and capture the essence of our experiences,' he commented.
Readers can share their travel pictures and enter the competition by visiting the publisher's website.
Lonely Planet's Best Ever Travel Tips, published next month, will explain how tourists can get the best from their holidays by revealing insider secrets from travel writers, industry experts and the publisher's staff.