Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Go to Checkout
Sherlock Holmes shop
Our Birmingham Shop
Books We're Talking About
Our Bristol Shop
Animators Survival Kit

Majority of consumers 'find e-reading easier'

11th May 2011

The majority of consumers believe that novels in digital form are easier to read than their paperback or hardback equivalents, a new report has found.

Research carried out by global analyst Gartner revealed that 52 per cent of e-reader and tablet users reported that reading text on the device was easier than on paper, with a further 42 per cent believing the experience was the same.

However, Nick Ingelbrecht, research director at Gartner, said something 'more complicated' than a straightforward substitution of print to digital media is taking place.

He noted that many consumers are utilising functions on multimedia devices such as the iPad to read novels, rather than buying specific e-readers.

'There are concerns that digital media will cannibalise print media, but the evidence from our research is that print and online are not generally regarded as direct substitutes by consumers,' he added.

Last week, research issued by the Publishers Association showed that overall digital sales reached GBP 180 million in the UK last year, with the sharpest rise in interest among novels and consumer titles.

Latest Blog
#FoylesFive: Forlorn Festive Fiction
09/12/2016

Jay from our Birmingham branch gets us in the Christmas mood, or gets us moody for Christmas with his Forlorn Festive Fiction picks.

#FoylesFive: Non-Fiction Picture Books
07/12/2016

Matt from our web team tells us all about his favourite Non-Fiction children's books for this Christmas and beyond.

Damian Barr Revisits a Christmas Classic
06/12/2016

It’s Christmas so this month we had to choose Dickens’s classic festive ghost story, A Christmas Carol.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd