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'Mega Monday' set to boost UK book sales

28th November 2011

Today is set to be the busiest day of the year for online retailers, with people beginning their Christmas shopping in earnest on what has come to be known as 'Mega Monday'.

Visa has revealed it expects more money to be spent on online transactions today than at any other point in 2011, starting a two-week shopping burst after many people had their final payday before Christmas last Friday (November 25th).

'Following payday, consumers typically spend the weekend browsing the shops before logging online to get their purchases as early as possible, helping them to budget their Christmas pay packet effectively,' explained Steve Perry, commercial director at Visa Europe.

He told the Guardian that last year's adverse weather around the festive period has prompted many people to place their online orders early to ensure items arrive before the big day.

However, the British Retail Consortium noted that many people will prefer to buy items in person and bricks and mortar stores have prepared for this by stocking up on this year's must-have gifts, including the latest books, games and gadgets.

This year's festive bestsellers are expected to include Walter Isaacson's Steve Jobs: The Exclusive Biography, Jamie Oliver's Jamie's Great Britain and David Nicholls' One Day, which is the biggest selling book of 2011 so far.

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