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Animators Survival Kit

New Beatrix Potter series planned for TV

22nd December 2009

Beatrix Potter's much-loved characters are set to feature in a new animated series.

Frederick Warne, the original publisher of Potter's tales, and family entertainment group Chorion will create a TV series based on classic characters such as Peter Rabbit, Mr Jeremy Fisher, Benjamin Bunny and Jemima Puddle-Duck.

Peter Field, chief executive of Penguin Books UK, which owns the publisher, said the firm is 'very pleased' to work with Chorion in adapting the 'iconic literary work'.

Waheed Alli, chairman of the entertainment company, added: 'Our aim will be to introduce Beatrix Potter to a new generation of children and make her characters as loved today as they have been in the past.'

Potter was one of the first authors to launch merchandise linked to books after she designed and sold a Peter Rabbit doll. A range of products, including a puzzle, handkerchiefs and a tea set, were soon approved by the author.

Earlier this year, Peter Rabbit: A Winter's Tale was published, allowing readers to follow the character in a new adventure set during the Christmas period.

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