Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Go to Checkout
Our Birmingham Shop
Our Bristol Shop
Animators Survival Kit

Orange to cease Women's Prize for Fiction sponsorship

23rd May 2012

Orange has announced it will no longer sponsor the Women's Prize for Fiction from next year, following a highly successful 16-year collaboration that has seen the award become one of the most coveted and respected literary prizes in the world.

The award was launched in 1996 to help promote and celebrate female authors and is presented each year to the best book written in English by an author of any nationality.

Its GBP 30,000 prize is among the highest of any literary award, while the accolade has helped to launch and boost the careers of many winners over the years, including the 2011 recipient Tea Obreht.

Steven Day, chief of brand and communications for Orange's parent company Everything Everywhere, revealed that film will be positioned as central to the organisation's partnership initiatives from 2013, rather than literature.

'While relinquishing sponsorship of the prize is tinged with sadness, we're hugely proud of what Orange and the Women's Prize for Fiction have achieved over the past 17 years,' he added.

Kate Mosse, co-founder and honorary director of the prize, described it as 'the end of an era' and noted that the award has become 'a major force' in education, literacy and research since its inception.

'These are very challenging but also exciting times in publishing and we hope that the Women's Prize for Fiction will continue to make as significant a contribution going forward as it has over the last 17 years,' she commented.

Active discussions are now taking place with potential new sponsors, who will take over the reins after the final Orange Prize for Fiction is presented on May 30th at the South Bank Centre in London.

Latest Blog
Daniel Gray Finds Paradise between the Pages
27/06/2017

Exclusively for Foyles in Independent Bookshop Week, Daniel Gray finds paradise on the page and in the bookshop.

#FoylesFive: Children's Pride
26/06/2017

Andi from our Birmingham branch shares her favourite children's books that are perfect for Pride.

How to Change the World: Stop Harming Women
22/06/2017

Human rights barrister and a researcher at the Gender and Social Justice Centre at Cambridge University, Dexter Dias introduces his new book and explains how we can change the course of the 21st century if we can stop harming women.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd