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Pearson to launch reading social network

4th May 2010

Publishing company Pearson is planning to launch a social network to encourage reading among young people.

Anna Rafferty, digital managing director for Pearson in the UK, told the Independent that the firm intends to overhaul its online book community Spinebreakers to allow readers to connect with each other.

'We want to develop peer-to-peer capabilities and have plans for a full social network. I would love to have teenagers tagging their favourite books and sharing it with their friends,' she explained.

Ms Rafferty added the social network could be able to interact with other websites, giving the example of a book tagged on the Pearson platform then appearing in the user's Facebook newsfeed.

She also told the newspaper that the network will not be designed to sell directly to its users, as teenagers do not hold credit cards, but admitted titles which are highly rated on the site could see a jump in popularity.

Last year, Ms Rafferty was honoured at the New Media Age Awards for her work on Spinebreakers and other social media projects at the publishing group.

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