PwC: eBooks will continue to grow in popularity
14th January 2011
The popularity of devices such as the Sony Pocket or the BeBook Mini and their associated eBooks is expected to grow in the UK in the coming years, new research has argued.
A report published by professional services provider PricewaterhouseCoopers (PwC) predicted that most passionate readers will have bought an eReader by 2012.
The study, entitled Turning the Page: The Future of eBooks, said that eReaders will be favoured over media tablets such as the Apple iPad by avid readers, due to their lower cost and better quality displays created through eInk technologies.
In addition, the research claimed that sales of digital titles will increase almost tenfold in the UK over the coming five years, growing from a 1.5 per cent share of the book market to more than 14 per cent.
'For every company involved in the book industry, these developments are challenging but exciting. For the first time, consumers can purchase eReaders that are relatively inexpensive and easy to use,' PwC concluded.
Research carried out by children's publishing company Scholastic last year found that 83 per cent of parents would encourage their families to use an eReader if they had access to one, while 57 per cent of children are interested in reading eBooks.