Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Go to Checkout
Our Birmingham Shop
Our Bristol Shop
Animators Survival Kit

PwC: eBooks will continue to grow in popularity

14th January 2011

The popularity of devices such as the Sony Pocket or the BeBook Mini and their associated eBooks is expected to grow in the UK in the coming years, new research has argued.

A report published by professional services provider PricewaterhouseCoopers (PwC) predicted that most passionate readers will have bought an eReader by 2012.

The study, entitled Turning the Page: The Future of eBooks, said that eReaders will be favoured over media tablets such as the Apple iPad by avid readers, due to their lower cost and better quality displays created through eInk technologies.

In addition, the research claimed that sales of digital titles will increase almost tenfold in the UK over the coming five years, growing from a 1.5 per cent share of the book market to more than 14 per cent.

'For every company involved in the book industry, these developments are challenging but exciting. For the first time, consumers can purchase eReaders that are relatively inexpensive and easy to use,' PwC concluded.

Research carried out by children's publishing company Scholastic last year found that 83 per cent of parents would encourage their families to use an eReader if they had access to one, while 57 per cent of children are interested in reading eBooks.
 

Latest Blog
How to Change the World: Stop Harming Women
22/06/2017

Human rights barrister and a researcher at the Gender and Social Justice Centre at Cambridge University, Dexter Dias introduces his new book and explains how we can change the course of the 21st century if we can stop harming women.

The Book that Inspired Pink Floyd and Walt Disney
20/06/2017

We're celebrating the opening this month at the London Palladium of The Wind in the Willows: the Musical with a selection of things you might not know about the bok and its author, Kenneth Grahame.

The Miracle of Creativity's Springs, Coils and Gears
19/06/2017

As his epic new standalone thriller is published, Deon Meyer reflects on the creative process.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd