Telegraph to sponsor Hay Festival
1st November 2010
The Telegraph Media Group has become the new sponsor of the UK's leading literature and arts festival.
A three-year deal will see the organisation sponsor the annual ten-day Hay Festival in Hay-on-Wye in Powys, Wales, as well as the international events linked to the brand.
Hay Festival director Peter Florence said he is 'very excited' to have secured the new sponsorship, noting that the Daily Telegraph, the Sunday Telegraph and telegraph.co.uk have given 'phenomenal' coverage to the event in the past.
Gaby Wood, head of books for the Telegraph Media Group, added: '[Hay's] aims are impeccably aligned with the aims of the Telegraph, where we are constantly looking for new ways to introduce writers and readers, and to provide a forum for the most vibrant ideas of our time.'
She also noted the strong international aspect of the brand, which holds Hay Festival events in Colombia, Spain, Lebanon, India, the Maldives, Kenya and Mexico.
Last year, the Hay Festival in Wales, which was sponsored by the Guardian, hosted appearances from authors such as Andrew Marr, Bill Bryson, Martin Amis, Zadie Smith and Simon Armitage.