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Animators Survival Kit

Use of eBooks 'has doubled since 2009'

15th June 2011

The number of people reading eBooks has doubled in the last two years, according to the latest industry survey.

Research carried out by YouGov on behalf of KPMG for its Media and Entertainment Barometer shows that, since September 2009, downloads of eBooks have increased by 100 per cent.

People are now spending an average of GBP 4 per month on eBooks, which is only slightly less than the GBP 5 the average consumer spends on digital music.

David Elms, head of media for KPMG UK, said, however, it is clear there is still demand for traditional, tangible products such as books.

'What the survey findings point to is a mixed ecology between traditional and new media, with both coexisting. However, there is no silver bullet that will fit all company business models as the media industry evolves,' he explained.

Recently, figures released by the Association of American Publishers revealed that sales of eBooks outstripped paperbacks for the first time in February, though demand for both remained high.

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