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Victoria & Albert Museum to host Beatrix Potter show

3rd June 2010

A major exhibition in London will focus on how Beatrix Potter created the unique world depicted in her series of children's books.

Peter Rabbit: The Tale of the Tale will open at the Victoria & Albert Museum on July 3rd and run until January 8th 2011, offering new insight into the author's work.

Tracing the story of how The Tale of Peter Rabbit was conceived, written and published, the showcase will exhibit preliminary drawings, original illustrations, draft manuscripts and Beatrix Potter's personal correspondence.

It is the first time that the collected items, which include an illustrated letter that contains the first idea for the book, will have been displayed together.

Tamra Knepfer, executive vice president of brand management and marketing at family entertainment group Chorion, said: 'Potter's classic tales have been treasured additions to nursery shelves all over the world for over 100 years. They are still incredibly popular, with four books sold every minute somewhere in the world.'

Potter's children's series compromises 23 books, including The Tale of Jemima Puddle-Duck, The Tale of Tom Kitten and The Tale of Two Bad Mice. Since its publication in 1902, The Tale of Peter Rabbit has never been out of print.

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