World Book Day releases details of 2011 programme
5th November 2010
New details have been announced about the programme of events for World Book Day 2011, which will take place on March 3rd next year.
For the third year running, children will be able to redeem their World Book Day Book Token to receive special £1 flipbooks that contain stories by two authors. Works included in the books come from writers such as Betty G. Birney, A.A. Milne and Philip Reeve.
Short films of authors reading extracts from their World Book Day titles will also be aired through the Let Me Tell You a Story online portal, which was launched in this year's campaign.
In addition, Harper Collins has developed a story widget for mobiles and PCs that will allow teenagers to read instalments of a story specially written for the event by Louise Rennison.
Rachel Russell, chair of World Book Day 2011, commented: 'Once again World Book Day is hugely grateful to the publishers and authors who support the day, create wonderful standalone titles, plan and take part in vibrant events and champion books and reading.'
Last year, more than 624,000 £1 titles were sold during the seven-week World Book Day period, with all six making it into the top ten sales chart.