Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Edit Basket Go to Checkout
Select Currency: $ £
Signed Books and Copies
Animators Survival Kit
A Year of Marvellous Ways
enCounter Culture

London 2012 drives record book publications

30th July 2012 - 1:20pm

There has been a record number of books published to tie in with the London Olympics, in comparison to past Games, according to new market analysis.

Research carried out by Bowker reveals that 120 books focused on London 2012 have been published this year, which exceeds the previous record of 109 titles published in 2008 to tie in with the Beijing Games.

Since 1996, there have been consistent peaks in book production relating to the summer Olympic Games and this has continued in 2012.

According to the data, Michael Phelps is the subject of more books than any other athlete this year, due largely to his record-breaking eight gold medal haul in 2008 and expectations that he will surpass the all-time medal-winning haul of Russian Larisa Latynina at these Games.

Kelly Gallagher, vice-president of Bowker Market Research, commented: 'Popular sports combined with big personal medal counts, such as those of Michael Phelps, adds to the ability of publishers to capitalise on interest surrounding and sparked by the Games.'

She believes that advances in printing technology are contributing factors in the dramatic growth in publishing activity associated with the Olympics.

Since 2008, 32 books have been published about Michael Phelps – far more than the total written about Mark Spitz, a swimmer whose achievements in the 1972 Games, when he won seven gold medals, mirrored those of Phelps.

Ms Gallagher said that comparing the number of books about Phelps versus Spitz illustrates the impact on-demand printing is having on the creation of 'instant' books.

'Publishers can now prepare books, have them at the ready and if medal wins are big, produce them quickly to meet demand when it is at its highest,' she added.

Latest Blog
Writing tips from a bestselling author
23/07/2015

Bestelling author Jane Green, whose latest novel Summer Secrets, has just been published, shares her top five writing tips for would-be authors.

Sweet dreams are made of...
17/07/2015

Star baker Kate Doran has been recreating childhood favourites with a twist on The Little Loaf blog since 2011. You can now learn to create homemade treats such as homemade Jaffa cakes, marshmallows and 100 more nostalgic treats with her new book, Homemade Memories. Here she shares one of her favourites, Cinnamon Breadcrumb Ice Cream.

Living on the edge
14/07/2015

Malachy Tallack, author of 60 Degrees North, explains what drew him to travel through the world's remotest frozen wildernesses and isolated communities, as well as sharing his five favourite travel books.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd