Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search

London 2012 drives record book publications

30th July 2012 - 1:20pm

There has been a record number of books published to tie in with the London Olympics, in comparison to past Games, according to new market analysis.

Research carried out by Bowker reveals that 120 books focused on London 2012 have been published this year, which exceeds the previous record of 109 titles published in 2008 to tie in with the Beijing Games.

Since 1996, there have been consistent peaks in book production relating to the summer Olympic Games and this has continued in 2012.

According to the data, Michael Phelps is the subject of more books than any other athlete this year, due largely to his record-breaking eight gold medal haul in 2008 and expectations that he will surpass the all-time medal-winning haul of Russian Larisa Latynina at these Games.

Kelly Gallagher, vice-president of Bowker Market Research, commented: 'Popular sports combined with big personal medal counts, such as those of Michael Phelps, adds to the ability of publishers to capitalise on interest surrounding and sparked by the Games.'

She believes that advances in printing technology are contributing factors in the dramatic growth in publishing activity associated with the Olympics.

Since 2008, 32 books have been published about Michael Phelps – far more than the total written about Mark Spitz, a swimmer whose achievements in the 1972 Games, when he won seven gold medals, mirrored those of Phelps.

Ms Gallagher said that comparing the number of books about Phelps versus Spitz illustrates the impact on-demand printing is having on the creation of 'instant' books.

'Publishers can now prepare books, have them at the ready and if medal wins are big, produce them quickly to meet demand when it is at its highest,' she added.

Your Shopping Basket
Total number of items: 0
Sub total: £0.00
Edit Basket Go to Checkout
Select Currency: $ £
enCounter Culture
Signed Books and Copies
110 Exhibition
Bookseller Industry Awards
Animators Survival Kit
Latest Blog
GUEST BLOG: Tackling taboos the Mirabelle Bevan Way
18/04/2014

Sara Sheridan, author of the 1950s-set Mirabelle Bevan Mysteries, explains how she tackles subjects that were taboo at the time, like sex and violence.

Once upon a time in the west
15/04/2014

While Westerns remain popular in America, they have largely fallen out of favour with British readers. This is a great pity, suggests Joshua from our Waterloo branch, as they are missing out on some wonderful fiction, both classic and contemporary.

GUEST BLOG: Generating questions
10/04/2014

Bestselling thriller writer Chris Pavone explains how revising the script for the screen adaptation of his debut, The Expats, revealed a fundamental truth about what ensures readers keep turning the pages.

View all Blog Entries
Twitter
© W&G Foyle Ltd
Version: 1.0.0.29925