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Design by Thinking: Beyond the Symbol: Thoughts on a Broader Visual Language

Design by Thinking: Beyond the Symbol: Thoughts on a Broader Visual Language (Paperback)

£16.50
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Synopsis

AUSTRALIAN AUTHOR There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of the trademark. This volume gives insight to a method of broader visual language that reduces this reliance and gives more opportunity for corporations to respond to business change, increasing product ranges and gaining higher visibility. This is not about advertising; it's about utilising existing budgets for a strong, more visible result. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the visual language fields. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design.

He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. SELLING POINTS: * This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who has been awarded numerous accolades for his work in brand management and design * As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market * This book is a superb reference title for those in the design industries, advertising, corporate and education fields 200 colour images

Architecture & DesignDesign & DesignersGraphic designArchitecture & DesignDesign & DesignersIndividual designersArt, Fashion & PhotographyArt monographs, history & theoryArt, Fashion & PhotographyArt monographs, history & theoryGraphic designArt, Fashion & PhotographyArt monographs, history & theoryIndividual designers Publisher: Images Publishing Group Pty Ltd Publication Date: 01/04/2016 ISBN-13: 9781864706673  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. Ken is also an acclaimed author and has written numerous books. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. GD 3D - Graphic Design in the Third Dimension, Design for Business, Cato Design+, Design By Thinking, Cato Partners and the recently released Experiences, presenting the company's philosophy and a selection of projects. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002.

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