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Cultural Hacking: Kunst Des Strategischen Handeln
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Cultural Hacking: Kunst Des Strategischen Handeln (Paperback)

£26.00
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Synopsis

Cultural Hacking - Kunst des Strategischen Handelns illustriert die Moglichkeiten kultureller Innovation heute. Von den Dadaisten uber Situationismus und Punk existiert eine direkte Entwicklungslinie zu aktuellen Formen subversiver Strategien. Und diese folgen der Logik von Hackern: in fremde Systeme eindringen, sich darin orientieren und dann neue und uberraschende Orientierungen einfuhren. Damit verkorpert Cultural Hacking die zeitgenossische Fortsetzung der Kunst des Handelns im Sinne von Michel de Certeau. Die Herausgeber haben Experten versammelt, die Cultural Hacking in unterschiedlichsten Anwendungskontexten praktizieren - und zwar als Designer, Kunstler, Manager, Aktivisten, Wissenschaftler. Das Arsenal ihrer strategischen Ansatze umfasst: Placebo-Produkte - Uniformierende Markenkommunikation - Terroristische Appropriation - Coolness-Kompetenz - Dekonzeptuelles Coding - Hysteriebasierte Marktsegmentierungen - Brand Hacking usw.

Architecture & DesignArchitectureArchitectural structure & designArchitecture & DesignDesign & DesignersArt, Fashion & PhotographyArt monographs, history & theory Publisher: Springer Verlag GmbH Publication Date: 01/11/2004 ISBN-13: 9783211232781  Details: Type: Paperback Format: Books
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