Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Street-Smart Advertising: How to Win the Battle of the Buzz

Street-Smart Advertising: How to Win the Battle of the Buzz (Paperback)

£23.95
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

Architecture & DesignDesign & DesignersIllustration & commercial artArt, Fashion & PhotographyArt monographs, history & theoryArt, Fashion & PhotographyArt monographs, history & theoryIllustration & commercial artBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Rowman & Littlefield Publication Date: 11/09/2006 ISBN-13: 9780742541375  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks. Login for Quick Checkout  

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.

More books by Margo Berman

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Art of Zach Howard: Volume 1: Wild...
(Paperback)
Zach Howard; Zach Howard
 
 
£8.99
 
No One Told Me Not to Do This:...
(Paperback)
Jay Ryan; Aaron Horkey
 
 
£17.99
 

Currently out of stock

Illustration: A Theoretical &...
(Paperback)
Alan Male
 
 
£26.99
 
Pictures on Kindle: Self Publishing...
(Paperback)
Aaron Shepard
 
 
£16.00
 

Currently out of stock

Latest Blog
Vic James on Building the World of Gilded Cage
23/01/2017

Vic James describes how she created the world of Gilded Cage, and finding inspiration in art, literature and National Trust properties.

Explore T S Eliot Prize-winner Jacob Polley's collection, Jackself
17/01/2017

Watch a video and read a poem from Jacob Polley's T S Eliot Prize-winning collection, Jackself.

Radiohead, Tom Waits and Joy Division: Under The Influence with Joseph Knox
17/01/2017

Exclusively for Foyles Joseph Knox talks about the music that influenced his debut, Sirens.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd