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A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace

A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace (Paperback)

£104.95
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Synopsis

By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryHistory & PoliticsHistory: specific events & topicsSocial & cultural history Publisher: The Edwin Mellen Press Ltd Publication Date: 28/02/1993 ISBN-13: 9780773491779  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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