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A Theory of Genericization on Brand Name Change

A Theory of Genericization on Brand Name Change (Hardback)

£94.95
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Synopsis

Dr. Clankie's investigation of genericization shows conclusively that there is indeed a system underlying the journey from brand name to generic and offers preliminary answers to such questions as why do some brand names become generic whilst others do not and what are the limits (if any) on the path, linguistically and socially, that the process must take. The book also considers a number of important issues: brand names and the law, the relationship of names to other lexical items, cross-cultural aspects of brand names and genericization, and the social foundations of names.

BusinessBusiness & managementSales & marketingLanguages with Grant & CutlerLinguisticsLawLaws of Specific jurisdictionsIntellectual property law Publisher: The Edwin Mellen Press Ltd Publication Date: 01/01/2003 ISBN-13: 9780773469556  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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