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Advertising and Chinese Society: Impacts and Issues

Advertising and Chinese Society: Impacts and Issues (Paperback)

£43.00
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Synopsis

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.

BusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesMedia StudiesAdvertising & society Publisher: Copenhagen Business School Press Publication Date: 01/07/2009 ISBN-13: 9788763002271  Details: Type: Paperback Format: Books
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Hong Cheng is an associate professor at Bradley University where he teaches advertising, journalism, and mass communication theory courses. They both live in Peoria, Illinois.

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Location 1st Book Each additional book Average Delivery Time
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