Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Advertising Media Planning: A Brand Management Approach
Foyalty 282

Advertising Media Planning: A Brand Management Approach (Hardback)

£92.95
Unavailable. No reason given.
Unavailable

Synopsis

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a 'must-read' for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples."Improvements for the Second Edition" include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a thoroughly revised chapter on Evaluating an Advertising Media Plan; many new examples, illustrations, explanations, and exhibits; and, closer coordination of the content with the updated accompanying workbook, Advertising Media Workbook and Sourcebook, Second Edition.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Taylor & Francis Inc Publication Date: 15/01/2008 ISBN-13: 9780765620323  Details: Type: Hardback Format: Books
Availability: Unavailable. No reason given.  

More books by Larry D. Kelley

More books by Donald W. Jugenheimer

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Promotional Marketing
(Paperback)
Roddy Mullin
 
 
£24.99
 
Storynomics: Story Driven Marketing ...
(Hardback)
Robert McKee; Thomas Gerace
 
£19.99
£25.00
 
Emotional Appeals in Advertising...
(Paperback)
Emmanuel Mogaji
 
 
£40.00
 
© W&G Foyle Ltd