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Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach (Paperback)

£42.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Ltd Publication Date: 04/10/2011 ISBN-13: 9780765626363  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
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