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All They Really Really Want. The Product Manager's Guide to Customer Focus.
Foyalty 29

All They Really Really Want. The Product Manager's Guide to Customer Focus. (Paperback)

£9.50
Printed to order. Despatched in 2-3 weeks.
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Synopsis

Knowing your customers, and knowing what they want, is the key element in making a success of your business, regardless if it is for-profit or not-for-profit. Logically contemporary marketing reserves the most fundamental conceptual building stone to a strict alignment of the entire company around fulfilling customer needs. One problem is that there is no practicable marketing model to help describe customer needs. This book introduces just such a model: the pentapetalon of generic customer needs. This model will serve marketeers and non-marketeers alike to understand fundamental customer needs better, to find it easier to link product features to customer benefits, to become more successful in appealing to customers in the choice of new features added to the product, and generally to sell more and at a higher rate

Business Publisher: Lulu.com Publication Date: 26/10/2006 ISBN-13: 9781430301042  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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