Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
An Introduction to Social Media Marketing

An Introduction to Social Media Marketing (Paperback)

£44.99
Despatched in 2 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include: * Social networking * Consumer reviews * Social service and support * Real-time social media marketing * Blogging * Viral marketing and influencers * Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketing Publisher: Taylor & Francis Ltd Publication Date: 20/11/2014 ISBN-13: 9780415856171  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Alan Charlesworth is a Senior Lecturer in Marketing and has been involved in digital marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

More books by Alan Charlesworth

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Six Billion Shoppers: The Companies...
(Paperback)
Porter Erisman
 
 
£14.99
 
Think #Digital First: The Modern Day...
(Paperback)
Warren Knight
 
 
£12.99
 
Start Your Own Etsy Business: ...
(Paperback)
Jason R. Rich
 
 
£14.99
 
The Web at Graduation and Beyond:...
(Hardback)
Gottfried Vossen; Frank Schonthaler
 
 
£49.99
 
Latest Blog
Read an Extract from A Skinful of Shadows
21/09/2017

Read an extract from the eagerly awaited new novel by the Costa-winning Frances Hardinge, A Skinful of Shadows.

#FoylesFive: Elsewhere-Elsewhen
18/09/2017

Jen from the Web Team shares a selection of books that will transport the reader to another time and place.

Growler: The Inspiration for the Now Iconic Bear
18/09/2017

James Campbell describes how the groundbreaking approach to illustration adopted by Milne and Shepard came about, which bear provided the inspiration for the drawings and which of the characters was Shepard's secret favourite.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd