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Applied Marketing: Anwendungsorientierte Marketingwissenschaft der Deutschen Fachhochschulen
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Applied Marketing: Anwendungsorientierte Marketingwissenschaft der Deutschen Fachhochschulen (Hardback)

£123.50
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Synopsis

Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzung der Marketingtheorie fur die Praxis. Dieses Applied Marketing ist die einzigartige Domane der Marketingprofessoren an den Fachhochschulen. Zum 30jahrigen Bestehen der Arbeitsgemeinschaft fur Marketing (AfM), der Vereinigung der Marketingprofessoren an den deutschen Fachhochschulen, stellen 73 Marketingprofessorinnen und -professoren fur alle entscheidenden Bereiche des Marketing wie Strategisches Marketing, Innovationsmarketing, E-Business, Marktforschung, Kundenbeziehungsmanagement, Markenmanagement, Marketinginstrumentalpolitik, Vertriebsmanagement, Hochschulmarketing, Internationales Marketing, Internes Marketing und B-to-B-Marketing, den Stand der anwendungsorientierten Marketingwissenschaft dar.

BusinessBusiness & managementSales & marketing Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 01/04/2003 ISBN-13: 9783540012528  Details: Type: Hardback Format: Books
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