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Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation
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Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation (Paperback)

£38.19
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Synopsis

Attracting and Retaining Clients is an authoritative, insiders perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique challenges that arise in attracting blue-chip clients to a niche firm. These top lawyers give advice on understanding the marketplace in order to position the firm to attract new business and discuss the importance of a continued commitment to marketing from all attorneys. From networking and speaking engagements to preparing a pitch for potential clients, these leaders reveal their strategies for highlighting the strengths of a smaller, boutique firm, including cost, ease of communication, and experience within a specific area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to business success in this unique and challenging arena.

BusinessBusiness & managementSales & marketingLawJurisprudence & general issuesLegal profession: general Publisher: Cengage Learning, Inc Publication Date: 31/05/2008 ISBN-13: 9780314194732  Details: Type: Paperback Format: Books
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