Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Hardback)

£24.99
Despatched in 2 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

* Explains how marketers can use data to learn what they need to know * Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) * Provides a five-step approach in the journey to a more data-driven marketing organization * Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

BusinessBusiness & managementSales & marketing Publisher: John Wiley & Sons Inc Publication Date: 27/09/2013 ISBN-13: 9781118733899  Details: Type: Hardback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

LISA ARTHUR is the Chief Marketing Officer for Teradata Applications, an integrated marketing software company. Teradata Applications provides consumer (B2C) and business-to-business (B2B) marketers with software applications and consulting to help navigate change. As the Chief Marketing Officer for Teradata Applications, Lisa serves as an industry thought leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation (NYSE: TDC), the world's leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. In her role, Arthur drives global business, market, and brand strategy and meets with thousands of CMOs and marketing professionals annually through public speaking and events.

More books by Lisa Arthur

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Write with Fey: 10 Sparks to Guide ...
(Paperback)
Chrys Fey
 
 
£14.95
 

Currently out of stock

How to Become a Rock Star Chef in the...
(Hardback)
Mark Garcia
 
 
£24.95
 

Currently out of stock

You Can't Google It!: The Compelling...
(Paperback)
Phyllis Weiss Haserot
 
 
£10.95
 

Currently out of stock

Latest Blog
Folklore of the Yorkshire Moors
10/02/2018

Read an Extract from Wendy Mitchell's Somebody I Used to Know
05/02/2018

Read an extract from Wendy Mitchell's Somebody I Used to Know, her memoir about living with dementia.

Where are you really from? An extract from Brit(ish): On Race, Identity and Belonging by Afua Hirsch
02/02/2018

Read an extract from Afua Hirsch's book Brit(ish): On Race, Identity and Belonging

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd