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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hardback)

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Synopsis

THE NEW YORK TIMES BESTSELLER

#1 WALL STREET JOURNAL BESTSELLER



BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.



BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.



With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketing Publisher: Pan Macmillan Publication Date: 21/09/2017 ISBN-13: 9781509832163  Details: Type: Hardback Format: Books
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W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.

More books by Renee A. Mauborgne

More books by W.Chan Kim

Customer Reviews

Blue Ocean Shift is a critical and theoretically powerful read for anyone interested in strategy and innovation - especially the new concept of nondisruptive creation versus disruptive innovation, and why nondisruptive creation is the more important half for creating new growth. The fascinating examples of non and for-profit organizations around the world that applied the process and the clear and concise guide on how to apply the tools and frameworks, make this a powerful book both practically and conceptually.

- 06/10/2017
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